Marketing
God is a crash course unlike any you've had before, meant for
Catholic parishes, dioceses, religious orders, Catholic
organizations, start-ups, apostolates, and anyone who is passionate
about their Christian faith and looking for ways to share it
effectively.
Donna
Heckler, a global marketing executive who has served a variety of
multibillion-dollar organizations with names you know, offers her
winning strategies and critical corporate marketing insights to
faith-based organizations to help them build their brands and craft
messages that are relevant, meaningful, and true.
This
primer on effective marketing and communication in the context of
faith includes:
-
Forty
identified corporate strategies that are most critical to
faith-based organizations
-
A
no-nonsense approach to marketing, branding, and positioning your
parish or organization
-
Simple
strategies you can start using today
-
Scripture
references that help illustrate the strategies
-
A
handy glossary of marketing terms for the non-marketer
You
will learn (and quickly) that marketing is not a bad word for
Catholics-or for any Christians. It's a concept, complete with a
series of tactics, that can be employed to help further the Kingdom.
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